Friday, January 29, 2010

SEMPO (Search Engine Marketing Professional Organization)

While I was researching SEO (Search Engine Optimization) I found out that there is a organization called Search Engine Marketing Professional Organization (SEMPO).

Search Engine Marketing Professional Organization (SEMPO) Mission: SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.

Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

Once you become a member there is a learning center, that helps you perfect your skills as a Search Engine Optimizer. Though this organization and website you can become certified as a SEO.

Tuesday, January 19, 2010

Top 3 Free SEO (Search Engine Optimization) Tools

Useful to Web Developers & Marketing Professionals

1. Search Status http://addons.mozilla.org/en-US/firefox/addon/321

- This tool is a Firefox extension, it will tell you the pagerank/alexa/compete ranking for the current site you are on. Which is helpful, this extension also allows you to right-click and bring up a menu that will let you search for backlinks, indexed pages and keyword density on Yahoo, Google, and MSN.

2. SEO for Firefox http://seobook.com

-This is also a Firefox extension, it allows you to see information within search results about the various pages that are being displayed. This also allows you to do research on competitors and give you reasons on why they may be ranking better than a site you are optimizing.

3. Webmaster Central http://www.google.com/webmasters

-This is a Google provided service that will allow you to see some really good statistics about a site. You have to sign-up for a Google account and verify that you have access to the domain, but once that is completed there is a huge amount of information available. You can see the most popular search results that your site showed up for, and all kinds of other information.

I hope this will help in designing a website with great Search Engine Optimization.

Friday, January 15, 2010

What Makes A Good Website...

What makes a Good Website?

A good website should be visually organized,by using a good contrast of sizes and appropriate use of white space. Navigation within a website should be user friendly, and easy to find.

There should be a artistic balance and color scheme. A good combination or ratio of text to images. The use of more neutrals and color enhancements, with a great layout.

In creating a website, also take into consideration the load speed of your information and images. If the user has to sit and wait for a long period, he/she will move on to another site. Be sure to keep the website updated with current information, and that all the information is appropriate, unique, credible, and factual.